# CTA Link Map — Outbound Campaign Alignment

Base approver/login URL (SEAP context example):
- https://seap-portal.vercel.app/?login=1&target=approver

Primary booking URL (set in env):
- Use `OUTBOUND_BOOKING_URL`

LinkedIn URL:
- https://www.linkedin.com/in/estebansalinas/

## Recommended CTA by outreach type

### Event-Triggered
Primary CTA: compliance workflow gap scan
- Link: booking URL
Secondary CTA: request short compliance brief
- Link: reply by email

### Competitor Displacement
Primary CTA: migration blueprint session
- Link: booking URL
Secondary CTA: receive migration checklist PDF
- Link: reply by email

### Warm Follow-up
Primary CTA: 20-minute workflow review
- Link: booking URL
Secondary CTA: LinkedIn continuation
- Link: LinkedIn profile

## Email footer standard
- Booking URL
- LinkedIn profile
- One-line positioning: Open-source no-code database with self-hosted data control options.

## Ops note
Ensure every outbound template includes at least one direct CTA link and one low-friction reply CTA.